Excitement is building in the world of superhero cinema as James Gunn’s rendition of Superman is about to unveil its first teaser trailer. But even before that moment arrives, we’ve been treated to a sneak peek of sorts.
Marketing strategies these days can be somewhat perplexing. We’ve known since the beginning of the week that the Superman trailer is set to drop tomorrow, on Thursday, December 19. James Gunn, the director, tantalized fans with a snippet of the main theme to tide us over until the big reveal. But, adding to the anticipation, a brief 30-second teaser made its appearance. This teaser is really just a teaser for another teaser trailer though—and perhaps it’s a tad excessive. After all, the trailer’s imminent arrival is no secret!
The teaser features a series of quick scenes, largely displaying various individuals gazing upwards—a nod to the film’s tagline, “Look Up.” In addition, the teaser offers the first glimpses of Rachel Brosnahan stepping into the role of Lois Lane and Skyler Gisondo as Jimmy Olsen. Of course, Superman himself makes a fleeting appearance as he soars through the skies, but the shots are elusive, and we don’t even catch a clear view of David Corenswet’s face. It’s deliberately designed to keep us on the edge of our seats. However, at least we know when to expect the full trailer: Tomorrow at 6 am PT/9 am ET/2 pm GMT. So, not long to go now—you can hang in there, can’t you?
This upcoming trailer is going to be pivotal for James Gunn, now the co-CEO of DC Studios. He’s got the formidable task of guiding the new DC Universe in a way that captivates audiences and ensures the franchise’s enduring success. Let’s face it, while Superman is an iconic figure, the super-hero movie landscape isn’t what it used to be, and this trailer has to resonate with the many fans who already feel a connection with the character.
