Meta’s New Quest Store Revenue Reveals a Stable Yet Unchanging Market

Last month, during the annual Game Developers Conference, Meta provided an update about the Quest marketplace. They revealed that content on the Quest store has earned more than $2 billion. If you’re thinking, “Wait, didn’t I hear this before?”—you’re right. This is the same figure Meta announced over a year ago.

Since the Quest platform debuted in 2019, developers saw a promising increase in revenue, especially during the Quest 2 era. But, in the past two years, that upward trend has slowed significantly. Meta has occasionally shared milestones, like the $2 billion revenue figure mentioned again in September 2023. Fast forward more than a year and a half, and they use the same number to illustrate the Quest marketplace’s current status.

Logically, one could assume that the $3 billion mark remains out of reach, or else Meta would likely have boasted about that milestone. So, it’s safe to conclude that Quest’s total revenue as of March 2025 is just shy of $3 billion—let’s call it $2.9 billion.

With this assumption, we can update our understanding of the Quest store’s financial growth. There was a notable surge in average monthly earnings during Quest 2’s timeline, but things have mostly leveled out with Quest 3 and Quest 3S.

In their marketplace update, Meta also tossed out a few other stats, albeit with little elaboration:

“[…] total payments were up about 12% in 2024.”
“[…] customers spent 30% more monthly time in VR in 2024 compared to the previous year.”

Meta remained tight-lipped when Road to VR reached out for more insights about the consistent “over $2 billion” figure cited in 2023 and 2025.

Now, when we look at the chart above, it’s crucial to remember some context. Quest 2 launched in October 2020, right when the COVID lockdowns had people searching for ways to stay entertained and connected. It arrived at a very appealing $300 price point, $100 cheaper than its predecessor, making it a popular gift choice.

Conversely, Quest 3 entered the scene in October 2023 with a heftier $500 price tag. Meta emphasized its ‘mixed reality’ features, although these were not particularly compelling or fully developed at launch.

Noticing the less impressive uptake of the pricy Quest 3 compared to its more affordable predecessor, Meta introduced the Quest 3S in October 2024, returning to the more accessible $300 price level. Additionally, they permanently reduced the price of the 512GB Quest 3 from $650 to $500.

It’s only been six months since these changes—the release of Quest 3S and the price reduction of Quest 3—so it’ll take a bit more time to see if these moves will significantly impact spending trends on the Quest platform. However, new tariffs imposed by the Trump administration could throw a wrench in Meta’s pricing strategies.

Beyond these pricing shifts, Meta also highlighted a noticeable change in user demographics and spending behaviors, altering the Quest store landscape. The company noted that younger users are driving more demand for free-to-play content over paid options.