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During the holiday season, the PSVR 2’s sales on Amazon US skyrocketed, thanks in large part to a significant discount that made it a hot item. The headset moved nearly five times as many units as it did the previous year, showing just how much of an impact a big sale can have.
The Black Friday and holiday promotions featured a 42% price cut on the PSVR 2 Horizon bundle, slashing it from $550 to a mere $350. It’s not surprising that the discount led to increased sales, but what caught everyone off guard was the sheer magnitude, with sales figures soaring to five times their previous volume during the 2024 holiday period compared to 2023.
To add some context, last year wasn’t exactly booming for the headset, with no major sales events to drive numbers up. Normally, you might assume that halving the price would result in a proportional increase in sales. But what we saw clearly illustrates a unique dynamic between price reduction and sales impact when it comes to the PSVR 2.
Sony kicked off this promotional blitz even before Black Friday and let it run into the new year, an unusually extended sale period. This has led to speculation that perhaps the company was trying to clear out inventory, possibly ahead of introducing a new SKU—like a fresh bundle or a cheaper redesign. While there’s chatter about Sony potentially losing confidence in the PSVR 2, suggesting this might be a last-ditch effort to clear the shelves ahead of discontinuation, our take is that Sony will likely keep the headset available at least until the next generation of consoles makes its debut, albeit possibly with less fanfare than initially expected.
